Put A Sock In It - Business Intelligence
Perhaps you own a company that makes foot ware and you just happen to be sitting on the next big basketball shoe. Along comes some marketing guru telling you your new basketball shoe would be a big hit with senior citizens. Therefore, you go out and buy up as much commercial time you can get on every rerun episode of TV's Matlock. After lagging sales and lots of snickering among your peers your wife leaves you, your company goes bankrupt, and you have 4 million pair of basketball shoes to keep you warm at night.
With business intelligence data mining, all of this could have been avoided. With Business Intelligence in your corner Mr. Ad Guru would have been escorted from the building, his advice would have been replaced with historical data regarding shoes sales, and advertising time would have been purchased during a basketball game rather than Barnaby Jones. You would still be married, still have a company, and you would have millions of dollars rather than shoes to keep you warm at night.
